Ian and Denise, the team behind the “pop-up” summer site at Overstrand in Norfolk, now have a permanent home for their latest venture, behind the Three Horseshoes pub in the village of Goulceby. In the heart of a relatively unexplored area of outstanding natural beauty (AONB), the Lincolnshire Wolds, the site has spaces for just seven tents alongside two fully-equipped bell tents and a yurt. It’s a great spot for sitting and admiring the Wolds scenery and sunsets, and when you’re ready for a little exercise, the 147-mile Viking Way passes by on its way from the Humber Bridge to Rutland Water.
This is definitely a get-away-from-it-all destination for campers. But if you do find yourself in need of some retail therapy, England’s antiques capital, Horncastle, is about six miles away; Louth (eight miles to the north) is the main hub of the Wolds and was recently voted Britain’s favourite market town, with independent shops and cafés galore. The quiet seaside town of Sutton-on-Sea, with sandy beaches but without the kiss-me-quick atmosphere of the busier Lincolnshire resorts, is about a 40-minute drive away.