Camp Elwood

UK England East Anglia Norfolk Wells-next-the-Sea

  • Electrical hook-ups
  • Children’s playground
  • Dogs welcome
  • Groups welcome
  • Beaches nearby
  • Good walks nearby
  • Beaches
  • Walking
Enjoy a slice of retro Americana at this pop-up campsite in one of North Norfolk's most prized coastal locations

Norfolk isn’t exactly short on country estates. The Queen’s holiday pad in Sandringham is usually the first to spring to mind. But ask anyone who knows North Norfolk well and it’s Holkham you’ll be told to visit. This vast estate really is the jewel in the county’s coastal crown, home not only to an 18th-century house, lake and walled garden, but also a vast national nature reserve and the great sweeping crescent of Holkham Bay, a beach-roamers version of heaven. In fact, as if to admit it’s the better spot, the Queen herself even has a beach hut there.

Now, for 2021, there’s another reason Holkham is the place to choose. In a secluded corner of the estate, there’s a superb new pop-up campsite with space for grass pitches, bell tents and a dining hall with a restaurant and fully licensed bar. There’s a cool, American vibe to the camping at Camp Elwood, the name given to this Holkham pop-up. Surf tunes backtrack the bar – think The Beach Boys, Haim and Dolly Parton – and it’s all about slow cooked meats and Texan flavours. Barbecues are still permitted, if you fancy cooking your own food (they must be raised off the ground) and the amenities mean everyone is thoroughly well catered for, with shower blocks equipped with mirrors and hairdryers and an electrical hook-up option for those in campervans. Folks coming for comfort, meanwhile, will also find a few types of bell tent available for hire, some fully furnished with beds and bedding, others, with simple inflatable mattresses, offering a half-way-house where you bring your own bedding.

The laid-back ambience of the campsite lends itself to guests who just want to spend time chilling out. There are lawn games you can play on the grass in front of the dining hall and board games and cards you can borrow too. There's an almost-festival feel to it, with macramé workshops for campers, evening campfire sessions and, if you need to learn your Mojito from your Manhattan, mixology masterclasses. Pair all this with the good food and summertime tunes and you see why it's a nice place to stick around.

You’d be foolish to come here and not make the most of the wider area though. You can enjoy canoeing and stand-up paddle boarding on the Holkham lake or hire bikes to explore the estate and cycle into the seaside town of Wells, a little over a mile away. In fact, the town, the beach and the coastal path are all close enough to link together into a pleasing circular walk from the campsite, which can happily take you all day if you nose in the shops in Wells, play games on the beach and stop for a snack in the Look Out café before walking back to camp. The rest of Norfolk is yours to explore too. But, remember, there’s a reason the Queen has her beach hut here. You’re probably already in the best place.



The campsite washblock has showers, loos and basins with mirrors and hairdryers. There are water points, washing-up points, phone charging points, recycling points and chemical disposal points for those in motorhomes or caravans (plus electrical hook-ups on the motorhome and caravan pitches). There's local tourist info and maps at the main check-in desk, while the Dining Hall has a restaurant, takeaway food, a licensed bar, barista coffee and a basic provisions store. BBQs are permitted but must be raised off the grass. Individual campfires are not allowed but there are communal campfire pits, which are lit for groups to gather around. The campsite runs all sorts of workshops on things like tie dye, weaving, macramé and there are cocktail masterclasses in the bar. There's also a good array of lawn games you can use and plenty of activities, too, on the wider Holkham Estate, including canoeing, paddle-boarding and swimming in the lake, bike hire, a high ropes course and a woodland play area.

Suitable For

Everyone's welcome! Tents, campervan caravans, families, groups, dogs...


Forget all this talk of Sandringham. When it comes to estates, Holkham is pretty much the jewel in North Norfolk's crown. There's Holkham Hall itself, of course, a grand, 18th-century country house constructed in the Palladian style with acres of deer-nibbled grounds to discover. You can hire bikes (or bring your own) to explore it all, taking in the walled garden, the obelisk, the monument, the lake (where you can hire boats) or join one of there Farm To Fork tours where you can enjoy a tractor and trailer ride instead. There's also a great adventure playground for kids and a farming museum with a tractor simulator that children adore. But that's just Holkham Hall. The real beauty of this estate is beyond the iron gateway and down Lady Anne's drive. There you'll find Holkham Bay, the sweeping sands of a beach, with a long open space only rarely covered by the highest tides, backed by dunes and a pine forest, plus miles of National Nature Reserve. Walk along the beach to Wells-next-the-Sea or follow the Norfolk Coast Path through the trees instead. The quayside town of Wells has all the usual shops, cafés and pubs you could want to explore and it's not a long walk from there straight back to the campsite.

Food & Drink

The beating heart of the campsite is Elwood’s Dining Hall. There's a seated restaurant, take-out food and a fully stocked bar, all soundtracked by the Beach Boys and other surfer tunes. If you really want to get into the feel of the place, they run mixology classes where you can learn cocktail (and mocktail) making from the pros. Elsewhere, walk across the meadows to Holkham Hall and you can also enjoy a coffee and some superb Victoria sponge in the courtyard café next to the gift shop and farming museum. For something more upmarket, The Victoria (01328 711008), in Holkham Village (just outside the main estate gateway) offers fine dining inside or just a drink and some snacks in the snug bar area or out in the garden – best to book ahead if you want a meal as it's busy with people from the beach in summer. There is also a good café (The Lookout; 01328 711917) down by the beach too, more of a quick coffee stop for beach goers, rather than a place to stick around for a meal, but it's built in the shape of a sort of modern bird-hide with good views across the adjacent wetlands. There's plenty of other options in Wells-next-the-Sea, including good fish and chips on the quay.


Late July–Mid August only.

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The Owner Says

Camp Elwood is a pop-up campground and the ultimate summer retreat. A coastal staycation for those with a nomadic spirit and a thirst to escape the city this summer. Elwood is a slice of retro Americana, offering workshops, adventure and banging street food, cocktails and craft beer. The camp is located at Holkham on the North Norfolk coast, amidst a landscape of stunning beaches, pinewood forests and expansive sand dunes.

Social Distancing Measures

  • Please keep a safe, social distance of 2m where possible from other campers.
  • All pitches are marked to ensure safe distancing between groups.
  • All pitches and lodgings are recommended for groups of up to 6 people.
  • Queue management systems are in place to maintain social distancing and limit contact between both campers and staff.
  • The Dining Hall and Bar is COVID-secure and set up to facilitate social distancing. All campers must follow current guidance for visiting the Dining Hall and Bar.


Loads of space. Potential for around 200 pitches in total across multiple pitch types, including a standard bell tent with camp beds or a furnished bell tent that comes with beds, bedding and more. Motorhome pitches have electrical hook-up options and are suitable for campervans, motorhomes and caravans.

Pitch & Park

Grass pitch Sleeps 6 19 Available
Pack the car and head out East to Elwood! Drive straight up to your plot and pitch up at your convenience!

Standard Bell Tent (1 Double Bed)

Bell tent Sleeps 2 3 Available
A couples retreat or a getaway with a mate, this 5 metre Standard Bell Tent will be your home at Camp Elwood. We allow up to 2 Infants (0-3) in excess of this bell tent’s capacity. Please enter the number of adults in your party and you’ll be able to add the number of infants on the extras page.

Standard Bell Tent (1 Double & 2 Single Beds)

Bell tent Sleeps 4 4 Available
Quadruple the fun! Pick a 5 metre Standard Bell Tent for four in Elwood’s campground and enjoy all the essentials.

Deluxe Bell Tent (1 Double Bed)

Bell tent Sleeps 2 2 Available
Do Elwood in style under canvas in this 5 metre Deluxe Bell Tent. Dream under the stars in luxury by night and explore by day! We allow up to 2 Infants (0-3) in excess of this bell tent’s capacity. Please enter the number of adults in your party and you’ll be able to add the number of infants on the extras page.

Deluxe Bell Tent (2 Double Beds)

Bell tent Sleeps 4 4 Available
The ultimate summer vacation with mates or the fam. Dream under the stars in luxury by night in this 5 metre Deluxe Bell Tent and explore by day!

Deluxe Bell Tent (1 Double & 2 Single Beds)

Bell tent Sleeps 4 4 Available
Escape to coast and country at Elwood for a uniquely stateside vacation with friends and family and stay in a 5 metre Deluxe Bell Tent.

Standard Motorhome Pitch

Grass pitch Sleeps 6 4 Available
Roll into Elwood with your motorhome! Be part of Elwood’s pop-up campground welcoming roadtrippers galore!

Standard Motorhome Pitch with Power

Grass pitch with electricity Sleeps 6 4 Available
Roll into Elwood with your motorhome and make the most of a 10 amp electrical hook-up!

Large Motorhome Pitch with Power

Grass pitch with electricity Sleeps 6 4 Available
Roll into Elwood with your motorhome (over 7m) and make the most of a 10 amp electrical hook-up!

Check Availability


Contact Camp Elwood, Holkham Hall, Holkham Road, Wells-next-the-Sea, Norfolk NR23 1AB

Show Map

Getting There

Holkham is two miles west of Wells-next-the-Sea on the main A149, within easy reach of Norwich on the A1067, King’s Lynn on the A148, and London and Cambridge from the M11 and the A10. Brown tourist signs indicate the route from Fakenham following the B1105 and A149 road from Wells-next-the-Sea. The main entrance is via the north gates of the estate on Park Road, then follow signs to Camp Elwood. For SatNav users, NR23 1RH will bring you to the almshouses at the north gates entrance to Holkham Park. From there look for the Camp Elwood signs.

By bicycle:

Holkham Park is on National Cycle Route 1 and is easily accessible from nearby towns and villages with bicycles able to enter Holkham Park via the North, South, East and West gates.

On foot:

Camp Elwood is approximately a 40 minute walk from Wells-next-the Sea, much of which is through the scenic Holkham Park.

By bus:

The coastal bus service runs from King’s Lynn and Hunstanton to Sheringham and stops on the main road in Holkham village. The Hall is reached via Park Road less than a mile's (scenic) walk away. For bus times and walking route see the Good Journey website.

By train:

The nearest train station is King’s Lynn (approximately 27 miles away), which has hourly trains running from King’s Cross, London via Cambridge and Ely. From there you'll need to take the bus service (the Coast Hopper is best) – see above.


Add Your Review

Rated ★★★★★ over 9 reviews


Fun whatever the weather

This was our first time at Camp Elwood but not the last! We had a great time, even though the weather was dreadful. The camp is on a great site with loads of room. The facilities are excellent, toilets continually cleaned, showers hot and plentiful, drying areas with electric sockets for hairdryers and curling tongs for those who still have hair! The food stalls were fantastic and the bar area marquee very friendly. There was arts and crafts in the mornings. There was loads of seating inside and out, fun outdoor games and great firepits continually kept going in the evening and the bands and DJs were brilliant. Add to that the beautiful surrounding area, fun things to do else where on the estate and the incredible fun, safe and happy vibe everywhere, it all made up to a perfect long weekend. See you next year!!!!
Aug 10, 2021 by Neil Lunniss

Mostly good apart from the food

We were the first guests in July. It was well organised, easy to find with friendly staff with a large camping pitch and lots of space. We were near the stage and bar but it all finished at 10:30pm and was never a bother. Toilets/showers were the temporary type but good and always clean. Good ideas like lots of fire pits with seating around that were set up by the staff each night. The camp band and DJ were both great and we all danced loads. My problem was with the food and drink; beer was London prices and some of the food was awful. The "Slow cooked Chicken" had simply been left on a BBQ for 2 or 3 hours and was leathery- no one who had it, finished it. I bought pizzas for some friends and felt thoroughly embarrassed when they arrived shrivelled and burnt. There is really no excuse as you're paying premium prices to stay there. We might go to Camp Elwood again, but we'd eat off-site in Wells, or at the tent.
Aug 9, 2021 by Rhod

Great location, fun times and even better next year?

We stayed in a luxury bell tent - found the metal framed beds reasonably comfy, and saw that all the bedding, blankets and mats etc were fully changed between guests. Owners intended us to buy every cup of tea and meal out - so no cooking facilities in the tent or on site, and only very expensive options from the 4 vendors. Having said that, we enjoyed the takeaway pizza one night and managed on our little camping had stove and got cups of cold milk for cereal in the tent from the refeshment stand. Location was brilliant - lovely walk round the grounds and down to the beaches nearby. We hired bikes one day from Holkham (get there early). Kids also did the ropes course - it was OK, but they allow very small children on who slow everyone else down (took over 2 hours for 2 short courses). After dinner we really enjoyed the bands and music while the kids played with other children - there were lots of outdoor games provided. Things to improve next year - the directions to the campsite, the map was very stylistic and not very practical, and would be great to have an onsite stores for basic good items. Also would like the luxury tent to feel like more of a luxury! But overall, a great family holiday and would recommend.

Camp Elwood was Over and Above our expectations - a fantastic few days

We were lucky with the weather, which helped. Lovely to have the craft workshops on hand - I made a macrame hanging basket and a pennant. The band on the Wednesday night was FANTASTIC! We could hear them from our motorhome pitch as we ate our barbecue, and then I wandered over to catch the last 45 minutes and was so glad I did - brilliant! We had a lovely hour in a double kayak on Holkham lake - and my son loved his paddle boarding session the following day. We cycled about all over the place - in the grounds of Holkham Hall and all the way along the coastal path to Wells for crabbing and fish n' chips in fact. Holkham Beach is magnificent. We leaped about in the waves there like it was the Caribbean. I had a problem with my caravan to car electric cable and an electrician on the site fixed it for us while we were out enjoying ourselves. That's what I mean by 'over and above'. Definitely highly recommend this cool camping experience. The loos and showers were high spec and there was electric hookup for our caravan. Couldn't fault it.

Sunshine, sand and music

Dear Camp Elwood, You were so much more than we could have ever imagined. Our two year old dipped her toes into festival life in the evenings and is completely hooked. The paths around the estate were perfect for scooting/biking. The play park was probably the best we’ve ever found or will find. All this adventure and fun was near enough to walk to yet our pitch was blissfully peaceful and relaxing. Showers and toilets were faultlessly clean …. And I will admit to being very nervous when I initially saw them. Walk time to the beach is a little exaggerated but possible. We would bring bikes next time to make this more plausible. Holkham in the summer seemed to ooze flowers and wildlife. We saw deer, hare, endless wild flowers, thousands of butterflies, cows. I remember being told the Coke family motto on the tractor tour but don’t remember it. Our feeling is it should probably be ‘if something is worth doing it’s worth doing well’. As every encounter we had was to a high standard and everyone at Holkham/Camp Elwood was knowledgeable and friendly. We want to come again next year but bring all our family and friends.

Family friendly with a chilled festival feel

Had a fantastic 4 night stay in a park and pitch spot with our 7 and 5 year old. Really loved the live music, we all had a good dance, and the food vans were good quality and sensible prices. Being able to book a table to eat at was a good touch, and the bar was well stocked. The kids loved the craft sessions. And it was lovely being able to walk to Holkham Hall. Toilets were nicest and cleanist of any camping I've had so far,, and showers were clean and hot. There is bike hire from Holkham Hall and the beach at Wells is lovely. If its on again next year we'll be back, we really want to try 7 nights on our next visit.

Amazing location

We have just returned from a four night stay at Camp Elwood. The camp itself is set within the most beautiful grounds of Holkham Hall, where the children enjoyed spotted the fallow deer and stags. Camp Elwood was set up in a festival style, with a bar and a stage however the music was only on during the evening which meant you could enjoy the tranquility during the day. All the amenities were really clean and well maintained , there was a lot of showers which were hot and in fact, better than most campsites we have stayed in. The fire pits and lawn games were a really nice touch and helped make the evenings entertaining. Throughout the day there were lots of different craft activities which the children ( and adults ) could get involved in- the crafts were all free and were really good - my guys loved them. The only negatives that we found were that there wasn’t enough washing up sinks- so there was always a lengthy queue throughout the day. The food stands were not particularly good ( the pizza being the best) so I would advise people to take their own food. All the staff we met were friendly and went out of their way to be helpful. All in all it was a great experience in a beautiful part of the world.


We had the best time at camp Elwood, it was so amazing we are definitely booking again

Genius Concept

Well my daughter and I had a fantastic 5 day stay at Camp Elwood. Although the camp opened for the VERY first time 10 mins before our arrival, everything was prepared, well organised and all the staff knowledgeable about the events, the do’s and do nots and the surrounding location. The concept, as mentioned in the title is genius, a festival feel without the madness. For those that like to camp and chill but want the option of activities and entertainment on site, this is the place for you. A great place for families, couples, groups and even solo travellers as community spirit is encouraged through activities or just chilling by the communal camp fire with an Ale in hand. The entertainment kept everyone going throughout the evening, was respectfully loud enough to bring out your inner “party person” without disturbing those happy to relax by their tents/campervans. The Bands and DJ did a fabulous job, filling the floor every night (even a Monday!!) The organises where extremely helpful and accommodating and made it a great stay for us. Camp Elwood will definitely be seeing us again.

Why book with Cool Camping?

  • Best Price Guarantee, with no fees
  • Instant booking confirmation
  • Trusted for over 10 years
  • A chance to win prizes in our regular competitions

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